Hot big boob women4/7/2024 ![]() Typically speaking, a fashion brand like SHEIN might be looking at a gross profit margin of up to 70%. HF#66 The Raw Truth Behind Fuller-Busted Sports Bras with Lizzie GordonĪnyone who has watched the new Channel 4 Untold documentary on SHEIN (or read any of the articles about it) will no doubt be aware of the horrendous working conditions and, frankly, gross amounts of human rights violations going on in the factories their clothing is made in.Ī conversation that it also shines a light on (and, I hope, is a catalyst in the growth and reach of) is the real cost of a piece of clothing.Īs someone who has started a sustainable fashion brand myself, I wanted to go into this in a bit more detail and have a look at the numbers. #howfitting #howfittingpodcast #fashionpodcast #fashionbrand #fashionbusiness #sustainablefashion #sizeinclusivefashion #smallbusiness #womenswear #smallbatch Remember to scroll down wherever you are listening for the show notes and links to resources mentioned in this episode. Why Lizzie has no plans to expand beyond a larger cup size focus. The biggest business lessons Lizzie has learned since starting her brand. The must-have features Lizzie designed B.X.M. ![]() Personally understanding the challenges women face trying to find sports bras in larger cup sizes, Lizzie set out to solve those challenges and she shares what she’s learned about being a business owner in the fashion industry in this episode. shares how she started a fashion brand making sports bras for bigger boobs after years of thinking “some bigger brand will be the one to make this”. In episode 66 of the How Fitting® podcast, Lizzie Gordon of B.X.M. ![]() I'm always open to any suggestions about the hot topics we should cover first or what format would work best. Watch this space in terms of what that will look like. I want to start more conversations around them, break down the stigma and taboos around them, build more knowledge and understanding. One of the main missions I had when starting B.X.M was to get more people talking and thinking about boobs and bras. But, fundamentally, it is the knowledge black hole around breasts and bras more generally that is to blame.īoobs and bras were certainly never part of my sex ed or puberty chats at school, bar the boys tracking which of the girls had started wearing a bra first. Yes, you might be a different size in different brands - due to a whole range of variables from how stretchy the fabric is, to what type of elastic is used. Now, this may be a bit of an unpopular opinion, but I believe that it isn't necessarily that all bras don't fit. This started to get me thinking, is it the bra's fault? Are all bras made to fit differently? Or is it that we make breasts such a taboo subject that the amount of knowledge out there about how to check whether a bra fits properly is severely lacking? One of the comments we get from lots of the people who buy a B.X.M bra or engage with us on socials is that they have either finally found one that fits or have struggled for years to find a well-fitting bra. I saw an article in a newspaper yesterday where a journalist was talking about the fact that she has never been able to find a bra that fits her properly. The big boob struggle: women get real about the challenges they face having large breasts Link to article here, if you'd like to give it a read. But, frankly, I'm not sure if this is enough. Start to talk about and ask questions about their bras and breasts.Īt B.X.M we have a boob blog, dedicated to starting conversations around our breasts. Make them feel more comfortable about going for a fitting. How do we develop an understanding of why it's important to wear the right bra size? That boobs come in all different shapes and sizes - all of which are normal and beautiful. So, where do we go to get knowledge about bras and breasts? That isn't just society getting in a tizz about how much (or how little) we're showing them. General breast and bra knowledge isn't something that is taught in schools, or ever really spoken about. And not just that, but that so many people feel like there is something wrong with their body - that their breasts should be bigger or smaller, perkier, generally different. There is a reason why over 80% (now suspected to be more like 90%) of people with breasts in the UK are wearing the wrong bra size. Never mind the general over-sexualisation, and all of the emotional (and physical) discomfort that comes with that. It really got me thinking about how little we talk about women's chests in general, and how that has contributed to the complete lack of knowledge most people have about them. ![]() I stumbled across an article this morning in Stylist Magazine interviewing 3 different women about what it's like to have bigger boobs.Īnd (as a bigger busted person) I don't think I have ever felt more seen, having honest and open conversations like these is so so important.
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